

WEDNESDAY, SEPTEMBER 23
Dan Flavin: The once-a-week AI video workflow
Luke Shankula: Three practical ChatGPT Work shortcuts for loan officers
Jason Northcutt: What agents actually value from an AI-savvy lending partner
THURSDAY, SEPTEMBER 24
Luke Shankula: Relationships, content, and useful AI
Rebecca Richardson: Turn real conversations into content that still sounds human
Mitch Tucker: How a growing loan officer builds with ChatGPT Work and Viktor
FRIDAY, SEPTEMBER 25
Matt Mayo: How his website and AI-search strategy fit into a $16M lead pipeline
Luke Shankula: Build a consistent AI character and turn it into video
WEDNESDAY, SEPTEMBER 23
Dan Flavin: The once-a-week AI video workflow
Luke Shankula: Three practical ChatGPT Work shortcuts for loan officers
Jason Northcutt: What agents actually value from an AI-savvy lending partner
THURSDAY, SEPTEMBER 24
Luke Shankula: Relationships, content, and useful AI
Rebecca Richardson: Turn real conversations into content that still sounds human
Mitch Tucker: How a growing loan officer builds with ChatGPT Work and Viktor
FRIDAY, SEPTEMBER 25
Matt Mayo: How his website and AI-search strategy fit into a $16M lead pipeline
Luke Shankula: Build a consistent AI character and turn it into video
GET VISIBLE
Help borrowers find you and understand how you can help.
Websites, search, content, video, and storytelling that make it easier for the right people to discover you.


GET PARTNERS
Give agents a practical reason to know you, trust you, and work with you.
Use AI to create useful resources, better conversations, and stronger relationships with real estate agents.


GET EFFICIENT
Create repeatable ways to get the work done.
Use AI, systems, and automation to organize information, follow up consistently, and get some of your week back.


GET SKILLED
Understand the tools well enough to use them with confidence.
Learn how to direct ChatGPT, Claude, and other AI tools so you can apply them to real work in your business.



Luke Shankula
Founder, Direct Authority AI + Duplico
8+ years in mortgage marketing. Speaker at AIME Fuse, MortgageCon, MMLA. Built Duplico from scratch using AI.







































The live three-day summit is free. If an optional replay or bonus package is offered, you’ll see the current details before you decide whether to add it.
No. You do not need to be an AI expert. The speakers will show what they use and how the workflows fit into a loan officer’s real week, so you can understand the process and choose a practical place to start.
If you cannot attend every session live, register anyway. We’ll send the current replay and access details to registered attendees.
No. We teach for 3 hours each day. Yes, we'll mention our programs because they exist and they help people. But you will walk away from this summit with strategies you can use whether you buy anything else or not. That's why people keep coming back.
Yes. The summit goes beyond beginner prompting. You’ll see Rebecca’s upgraded Claude projects and skills, Matt’s current website and SEO process, Jason’s agent-team tools, Mitch’s ChatGPT Work system, and Luke’s AI character workflow.
This summit is built around real examples from people doing the work. You’ll see the websites, prompts, tools, and finished outputs behind five specific workflows—then decide which one belongs in your business.
Direct Authority AI is Luke’s coaching and implementation community for loan officers who want practical help using AI in their marketing, relationships, and operations. The summit is a free way to experience the teaching style and see the kinds of systems the community works on.
Duplico is our AI content platform. It starts with a voice interview that captures how you actually talk. Then it generates content (social posts, emails, blogs, video scripts) that sounds like you. It's included with your DAI membership.
Yes. The speakers are showing simple, repeatable workflows and the decisions behind them. You can follow the examples even if you are newer to AI, then choose one idea to implement at your own pace.
Show up live. Have your laptop open. Do the exercises as we do them. And seriously consider VIP because you will want to rewatch sections. There's a lot of ground to cover in 3 days.
Yes, we offer training in our Direct Authority AI Community
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Copyright © 2026 Loans On Demand, LLC. All rights reserved. Loans On Demand, LLC, is a sales and marketing education and training company. We believe, with education, business leaders can be better prepared to make advertising and investing decisions. Success is dependent on external factors such as implementation and effort of the participating business. We do not make claims on what you should expect to make without training. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.
